Sample weekly report · Boutique gym · illustrative data
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DTADVANCE
WEEK 45 · 3–9 NOV 2026

Weekly performance
report

Sample client · Boutique strength gym, Cape Town
CONTENT ENGINELEAD ENGINEAUTOMATION
A strong week: 14 enquiries and 6 trial classes booked, up from 9 and 4. The free-trial ad is now our best performer, and transformation reels are driving most of the reach.
THIS WEEK AT A GLANCE
New enquiries
14
▲ 5 vs last week
Trial classes booked
6
▲ 2 vs last week
Cost per lead
R61
▼ R12 vs last week
Accounts reached
9 840
▲ 18% vs last week
Posts published
4 / 4
All on schedule
Enquiries auto-replied
14 / 14
All followed up automatically
ENQUIRIES PER DAY
From ads (10)From content (4)
0242Mon2Tue4Wed3Thu2Fri1SatSun
FROM VIEWS TO BOOKINGS
Accounts reached
9 840
Profile visits
412
4.2%
Enquiries
14
3.4%
Trials booked
6
43%
43% of enquiries booked a trial, helped by instant automated replies with a booking link.
What we need from you this week
Please approve next week’s posts by Friday, and let us know about any new classes or offers you’d like us to promote.
Sample report · illustrative data · Bookings as confirmed by your booking systemdtadvance.co.za · 1/2
DTADVANCE
WEEK 45 · 3–9 NOV 2026
INSIGHT LOOP · WHAT WE LEARNED
KEEP

Member transformation reels reached 2× more people than any other format. We’re posting two next week.

CHANGE

The beginner ad costs R77 per lead, 43% more than the free-trial ad. We’re testing a new “no-judgement first class” hook.

NEXT

Add a “book your free trial” story every Friday, when enquiries usually dip into the weekend.

TOP CONTENT THIS WEEK
PostReachSavesShares
REELMember transformation: 12 weeks of strength4 2109641
CAROUSEL5 squat mistakes beginners make2 38011822
REELThe 6am crew1 9403715
STORIESFree trial week (23 link taps)1 310––
ADS PERFORMANCE
CampaignSpendLeadsCost / lead  Next step
Free trial weekR3807R54Increase budget
Beginner-friendlyR2303R77Test new hook
Ad spend is billed by Meta directly to your account. Total this week: R610.
MONTH TO DATE · LAST 4 WEEKS
Enquiries
41
Trials booked
16
Avg cost per lead
R71
Reach
32 480
SCHEDULED FOR NEXT WEEK
MON
Reel: meet coach Lindo
Instagram + Facebook
WED
Carousel: your first week here
Instagram
FRI
Reel: transformation #2
Instagram + Facebook
FRI–SUN
Stories: book a free trial
Instagram
Questions? Reply to this email; we answer within 24 hours.dtadvance.co.za · 2/2