Sample weekly report · Physiotherapy practice · illustrative data
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DTADVANCE
WEEK 45 · 3–9 NOV 2026

Weekly performance
report

Sample client · Physiotherapy practice, Stellenbosch
CONTENT ENGINELEAD ENGINE
9 new-patient enquiries and 5 assessments booked this week. Desk-worker back-pain content is our strongest theme, both organically and in ads.
THIS WEEK AT A GLANCE
New-patient enquiries
9
▲ 3 vs last week
Assessments booked
5
▲ 1 vs last week
Cost per lead
R88
▼ R9 vs last week
Accounts reached
6 120
▲ 11% vs last week
Posts published
3 / 3
All on schedule
Saves
142
▼ 6 vs last week
ENQUIRIES PER DAY
From ads (7)From content (2)
0241Mon2Tue2Wed1Thu3FriSatSun
FROM VIEWS TO BOOKINGS
Accounts reached
6 120
Profile visits
268
4.4%
Enquiries
9
3.4%
Booked
5
56%
Most enquiries arrive Tuesday and Friday, around lunchtime. We’re timing posts and ad budget to match.
What we need from you this week
Please confirm your December holiday hours so we can schedule reminder posts and adjust ad timing.
Sample report · illustrative data · Bookings as confirmed by your booking systemdtadvance.co.za · 1/2
DTADVANCE
WEEK 45 · 3–9 NOV 2026
INSIGHT LOOP · WHAT WE LEARNED
KEEP

Desk-worker back-pain posts were saved twice as often as other topics. More of these next week.

CHANGE

The runners ad costs R98 per lead. We’re moving it to Friday and Saturday mornings, ahead of weekend runs.

NEXT

Launch a short “sports injury screening” offer for local running clubs, using the existing ad creative.

TOP CONTENT THIS WEEK
PostReachSavesShares
REEL3 stretches for desk-worker back pain2 9408834
CAROUSELRunner’s knee: when to see a physio1 7605419
REELMeet the team: our sports physio1 020–6
STORIESBook an assessment (11 link taps)840––
ADS PERFORMANCE
CampaignSpendLeadsCost / lead  Next step
Lower back painR4205R84Keep running
Runners injury screenR1962R98Change timing
Ad spend is billed by Meta directly to your account. Total this week: R616. Ads reviewed against health advertising guidelines before launch.
MONTH TO DATE · LAST 4 WEEKS
Enquiries
27
Assessments booked
15
Avg cost per lead
R96
Reach
21 900
SCHEDULED FOR NEXT WEEK
TUE
Reel: fix your desk setup in 60 sec
Instagram + Facebook
THU
Carousel: 4 signs it’s time to see a physio
Instagram
SAT
Reel: pre-run warm-up
Instagram + Facebook
DAILY
Stories: availability this week
Instagram
Questions? Reply to this email; we answer within 24 hours.dtadvance.co.za · 2/2